The retail industry is one of the broadest in the world. There are salespeople, managers, buyers, inventory clerks, customer reps, cashiers and much, much more. Candidates can perform physical labor, work behind a desk, deal directly with customers via phones or in person, or function in management.
The retail cover letter has to understand that no matter the job the candidate has an understanding of how important they are to hospitality, customer support and representing the company’s reputation for quality goods and services. It has to project the positive attitude that hiring managers are going to want in their hires who will have to deal with their clients and customers on a daily basis.
The retail industry is the largest to offer so many opportunities for people who have even minimal education and talent. Anyone has an opportunity to get in on the ground floor. It is also the one most likely to promote from within. While a formal education would be beneficial, it is not unusual for General Managers to be long term employees with as little as a high school diploma.
With so many prospects, the retail cover letter needs to express a clear understanding of customer service and a talent of some form, such as stocking, clerical, payroll or management. Reliability and honesty are as important as skill, and should come across in the retail cover letter.