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AdColony - Brand Sales Planner Resume Example

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Danny Sample
800-867-5309 800-652-8430
808 Sample Street Los Angeles, CA, 90038
Dynamic and results oriented professional with goals to grow and strategically apply digital media knowledge for brands with high impact initiatives. 
Brand Sales Planner
Los Angeles, CA
AdColony/ Jul 2016 to Current
  • Build high impact digital media strategies to consistently meet and exceed brand awareness, performance based, and programmatic sales goals along West Coast markets
  • Programmatic Lead for Sales Planner on West Coast
  • Works across multiple verticals including auto, entertainment, LDA, Healthcare and more
  • Lead Sales planner across Horizon Media West Coast Business in conjunction with multiple LA agencies (Starcom, MEC, Canvas etc.)
  • Propose performance driving solutions for leading industry brands while creatively addressing digital media campaign objectives and KPIs
  • Present client deliverables that highlight tactical plans across all mobile digital platforms
  • Expertly provide clients with the latest insights within the mobile landscape. Maintain healthy client relationships by providing the highest quality customer service and participating in client entertaining and networking 
Digital Media Associate
Los Angeles, CA
Starcom/ Jul 2015 to Jul 2016
  • Developed, planned and executed digital campaigns across Mattel Boy Brand business
  • Presented creative and strategic digital buys to Mattel clients while working closely with internal teams to implement portfolio buys across multiple partners systematically
  • Implemented 20+ campaigns across various channels such as mobile, social, video and display networks
  • Monitored and reported on campaign performance against delivery and revenue fulfillment using site and 3rd party reporting systems
  • Managed campaign optimizations based on weekly performance regarding KPI's and objectives
  • Maintained relationships with both agency clients and publishers 
Media Coordinator
Philadelphia, PA
Neff Associates/ Jun 2014 to Jun 2015
  • Researched and analyzed media trends/target market metrics using Media Audit and Nielsen
  • Responded to RFP's and managed communication between agency departments and clients
  • Developed & implemented media strategies for Digital, Radio, Print, TV, OOH and Display
  • Assisted in campaign development-concept creation, copy writing & marketing strategies
  • Managed agency relationships with 14 regional and national media reps daily
  • Compiled analytic reports for each campaign and reviewed internally & with clients
Melbourne, FL
LOAG Inc./ Mar 2013 to Jun 2014
  • Women's golf Lifestyle brand founder
  • Developed business plans, researched and analyzed golf industry trends, apparel market and sales data
  • Worked with collegiate and golf professionals to develop the LOAG product
  • Collaborated with team to create brand identity, website, marketing materials, and brand launch
  • Designed garments and oversaw overseas production to create sample line of lifestyle golf-wear
  • Created sales relationships with sales team and top national golf courses
Education and Training
Bachelor of Science: Business & Marketing Florida Institute of Technology 2013
Player on FIT Women's Golf Team, Florida Tech: 2009 - 2013
Digital Media Strategy & Operations; Client Relations & Entertainment; Customer Service; Creative Brainstorming; Mac/PC Literate; Microsoft Office (Word, Excel, PowerPoint); Google Analytics; Salesforce

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