What It's Like to Work in Marketing, Advertising and PR In the world of Marketing, Advertising and PR, each serves a different function, but they all have the same goal. They promote their clients by creating awareness of the client brand and their products. Marketing specialists analyze demographics and statistics to help a company be able to anticipate customer needs so they can best respond to and fulfill them. Advertising professionals focus on the product by getting the public excited about it. They understand how to reach their audience through radio, TV and social media. PR companies work to insure that the buyers and the sellers – the public and the media – have a positive understanding of their client. They're responsible for articles in respectable publications that subtly add third-party validation. The skills required in Marketing, Advertising and PR are related, but not identical. Experience in one area though, will make an individual more valuable in the others. The satisfaction gained from a successful ad campaign or marketing strategy is important to someone with a creative personality, and it is generally those creative individuals that are most successful. Why You Need a Resume Whether it's Marketing, Advertising or PR, your resume is a sample of your work. You're selling yourself. If you can't do that, how can you appeal to a prospective employer? You need to match your accomplishments to their job requirements so they can visualize you as a member of their team. For examples of well-written resumes to get you started, go to LiveCareer.